Cannabis Company Offers GOTV Deal Ahead of Election
FOR IMMEDIATE RELEASE
BOULDER, COLO.— Oct. 9, 2018 — “Weed Loves Voters,” so Boulder-based national cannabis company Terrapin Care Station is offering a discount to adults who register to vote ahead of the upcoming midterm election.
Citing the critical importance of the upcoming election — no matter what a voter’s political leaning is — Terrapin Care Station developed a program to offer customers 10 percent off their purchase if they show proof of voter registration.
“No matter where you land on the political spectrum, participation in our nation’s democratic process is more important than ever,” said Chris Woods, founder and owner of Terrapin Care Station. “Passion is already strong this election cycle, but we wanted to further encourage participation in our elections.
“Political leanings may be polarized,” Woods continued. “But everyone should agree that at its core, election participation is critical to a sound democracy.”
Terrapin Care Station is offering the 10 percent discount at its five stores operating in Colorado. Stores are located in Boulder, Denver and Aurora. The discount is currently running ahead of when ballots should begin being mailed to voters on Oct. 15.
Terrapin will keep the discount running through Election Day on Tuesday, Nov. 6. The deadline to register online and by mail in Colorado is Monday, Oct. 29. The deadline to register to vote in person is Nov. 6, meaning people can register and vote on Election Day in Colorado.
Cannabis has emerged as an important swing issue in our political structure, so it makes sense that the industry has taken a more prominent role in encouraging election participation. Following and leading up to the June primary in Colorado, national reports surfaced of the growing importance of the cannabis vote. Political experts agree that “this feels like a tipping point on marijuana legalization.”
Nationally, advocacy groups like HeadCount, a voter engagement organization, announced the “Cannabis Voter Project,” which aims at educating Americans on how voting can impact cannabis policy. Terrapin Care Station is a partner of the group, using social media to let people know that “when the cannabis community votes, we all win.”
In order to be eligible for the Terrapin Care Station GOTV discount in Colorado, voters must show proof of voter registration at the point of sale. The promotion only applies to adults 21 and over, so as to comply with Colorado cannabis law.
Here’s how it works:
- Visit GoVoteColorado.com to register and check registration status
- Register to vote, if you haven’t already
- Take a screenshot of your ACTIVE Registration Status (you can cut off the screenshot AFTER Registration Status to not include Party Affiliation)
- Show screenshot at any Terrapin Care Station location to receive a 10 percent discount
- Go Vote through November 6 (mail ballot or in person)